Stadttheater Fürth

We were looking for a virtual client whose existing appearance had deficiencies. Our task: to breathe a fresh and modern character into the Fürth city theater. In addition to the word or image brand, typography, color, form and imagery were tested in various scenarios. During the process, the interaction of these elements within different applications and media was developed. A modular logo system was created that can be used analogously and digitally. The complementary colors and the dynamic use of the word mark convey the theater's free attitude to life to the outside world.