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Stadttheater Fürth
We were looking for a virtual client whose existing appearance had deficiencies. Our task: to breathe a fresh and modern character into the Fürth city theater. In addition to the word or image brand, typography, color, form and imagery were tested in various scenarios. During the process, the interaction of these elements within different applications and media was developed. A modular logo system was created that can be used analogously and digitally. The complementary colors and the dynamic use of the word mark convey the theater's free attitude to life to the outside world.
4th Bachelor semester
Winter semester 2019/20
Project partner: Lea Meyer
Supervision: Roman Heinrich
Implementation: InDesign, Illustrator, XD, Premiere
Insights into the process...






The dynamic logo system

The logo on print media








The dynamic logo in digital
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