Blut = Trumpf

98% of people rely on the other 2% to donate. There has been a lack of large donor blood in Germany for years - The Blood = Trump project shows the importance of vital donations and motivates people to donate. By combining impressive illustrations and factual information graphics, we bring the topic closer to a young target group. Information about the donation is provided by visualizing biological backgrounds on posters. A postcard accompanies first-time donors and provides an overview. The app contains required forms that can be accessed using a QR code.